William Hill PLC has stated that it had a successful time of it in the first half of 2012, as it made significant earnings during this period.

The company reported an increase in net revenue by 11 percent, when compared to where it was in 2011 during the first half of that year. The profits of the London-based bookmaker, before taxes, were up by 13 percent to USD 225.5-million.

Ralph Topping, the CEO of William Hill, said, “We have been through a strong performance from our UK region in the first half of the year. Results have been good with both machines and OTC in retail shops. Again, our primary focus was on innovation, which has helped us secure a strong hold in the industry. Again, solid investment for a consistent period of time has assured strong growth for our company.”

Topping said that at this moment, mobile gaming would be a priority for the company. Even though they are outperforming company’s expectation, they would look to take one-step further.

It was also declared that the online net revenue for this period has taken a leap by another 30 percent to USD 311.9 million.

Topping said, “Our sportsbook app has been quite popular ever since its launch this year in Apple App Store. At this moment, more than 40,000 new customers have been added to our list through this application.”

Topping also said that there were good progress made by the company with regards to its strategy of spreading in the international market, as they were granted licenses for operations in Nevada and Spain.